Short-form video is the most effective format for building your club’s audience. It’s quick to produce, easy to share, and reaches people beyond your followers, especially on TikTok, Instagram Reels, and YouTube Shorts.

In 2025, expectations have changed. The 60-second cap doesn’t matter. Over-editing doesn’t help. What works is honest, consistent content with a clear hook and message.

🎯 Why Short Video Works

• Content gets pushed beyond followers — platforms prioritise engaging clips from smaller accounts
• Viewers watch longer videos — two to three-minute clips perform if the content holds up
• The opening matters — you’ve got two seconds to earn attention

📷 How to Film Better

• Use your phone and shoot vertical
• Stay close, keep it steady, and use natural light
• Capture real sound when it adds value
• Don’t zoom, move closer to what you’re capturing
• Edit in the app for quick captions and trending audio

🛠 Use Three Content Pillars

Keep things consistent by focusing on three weekly themes:

• Matchday: goals, reactions, atmosphere
• Training: drills, challenges, behind-the-scenes
• People: players, coaches, volunteers, supporters

📲 8 Video Ideas You Can Post Now

• Mic’d-up warm-up moment
• Volunteer feature
• Coach team talk
• Locker room playlist check
• Time-lapse of field setup
• Skill challenge of the week
• Post-match reactions
• Player Q&A

🚫 What to Avoid

• Skipping captions
• Posting once and disappearing
• Using trends that don’t suit your club
• Ending every video with “follow us”
  Over-editing or polishing unnecessarily

🥇 What Works in 2025

• Post two to three times per week
• Show faces, voices, and emotion
• Keep each video focused on one idea
• Capture what’s already happening

Your club already has the content. It’s at training, on game day, and in the rooms. Just film it and share it. The more people you reach, the more valuable your club becomes to potential sponsors.

Australian Sports Foundation Fundraising Platform Lets clubs collect tax-deductible donations online and track every dollar.

And that’s game.

Thanks for tuning in to this edition. Catch you next time with more tools, tips, and design wins straight from the heart of the clubroom.