Digital

Welcome back to the Digital Gameplan. This edition is about closing out the season with a little reflection and a lot of insight. We’ll walk through a simple process that shows you what worked, what didn’t, and how to carry those lessons forward. And if you’ve ever wondered w...

Hey there, Between match days, training, fundraising and everything else, finding time for social media can feel near impossible. This week’s newsletter is all about making that part of the job a bit easier.   💡 Social Media in 30 Minutes a Week Running a community footy ...

Hey there, This week we’re focusing on a specific trend in social media, carousels. We’ll give you the run down on why they work, how to optimize them and have you kicking goals all over your club’s Instagram in no time! We’ve also got a link we loved and a look at something ...

Hey there, This week get you up to speed on how to write better captions, boost engagement, and connect with your community one post at a time! We’ve also got a link we loved and a look at something we’ve worked on lately. Great captions and copywriting on social media can he...

Hey there, This edition is all about weaving sponsors seamlessly into your everyday digital content—so everyone wins: your partners gain meaningful exposure, your followers get extra value, and your club deepens its community ties. Below you’ll find five quick-fire tactics, a...

Hi, This edition we cover how to reach more fans, more often with a direct playbook for short video, a donation tool that streamlines fundraising, and a walkthrough of the new MCDFNL website. How to Grow Your Club Online with Short Videos Short-form video is the most effe...

So, you’ve started posting. You’re sharing match highlights, game day photos, training clips, and team news on Instagram, TikTok, or Facebook. That’s a great start—but how do you know if it’s actually working? The answer is analytics. Tracking a few simple metrics can help you: ✔️ Understand what c...

Hi, this week, we’re starting with something every club needs but few have time to master: better photos with the phone you already own. We’ll show you how to take clearer, sharper shots without touching a DSLR, why natural light beats your changeroom fluorescents, and which e...