Analytics help you make smarter decisions, like:

• When’s the best time to post?
• What types of content (photos, videos, stories) get the most attention?
• Are more people discovering and following your team?
• Which posts should you recreate—or avoid?

Whether you're building community, keeping fans engaged, attracting sponsors, or recruiting players, this data proves your impact.

🔍 5 Key Metrics Every Team Should Track

1. Reach

• What it tells you: How many unique people saw your post or video.
• Why it matters: High reach means your content is breaking out beyond your usual audience.
• 💡 Tip: Reels and TikToks often get higher reach than static photos.

2. Engagement

• What it includes: Likes, comments, shares, saves, duets, and reactions.
• Why it matters: High engagement = high interest. Plus, it boosts your post in the algorithm.
• 💡 Tip: Use polls or ask questions in captions to spark replies.

3. Follower Growth

• What it tells you: How many new people are following your team.
• Why it matters: Growth means your message is spreading and your community is building.
• 💡 Tip: Track your follower count monthly and celebrate the gains!

4. Top-Performing Posts

• What to look for: Posts with the most views, likes, shares, or saves.
• Why it matters: They show what your audience loves. Do more of that!
• 💡 Tip: Pin your best posts or add them to Highlights so new visitors see them first.

5. Story Views / Video Watch Time

• What it tells you: Who’s watching and for how long.
• Why it matters: Short videos work—but only if they hold attention.
• 💡 Tip: Hook viewers early with bold intros, fun captions, or trending audio.

🧭 Where to Find Your Analytics

Each platform gives you built-in insights. Here's where to look:

Instagram: Profile → Professional Dashboard → Insights
TikTok: Switch to Business Account → Settings & Privacy → Analytics
Facebook: Use Meta Business Suite (web or app) → Select page → Insights

These tools show you reach, engagement, follower growth, and top posts—often over 7, 30, or 90 days.

🎯 Final Tip: Track Your Data

Create a simple monthly tracking sheet with some of your key analytics.

Track how many new followers you have gained and make note of your most popular posts.

Over time, you’ll spot trends and learn what your audience enjoys most.

You can take this information to show current and potential sponsors the presence your club has online and the brand awareness you can create.

Learn how to design your clubs Social Media Policy.

Play by the Rules offers a free, editable social-media policy plus a brief video walkthrough, giving your club a playbook for safe, inclusive posting.

And that’s game.

Thanks for tuning in. Whether you're a one-person media team or a whole committee of club legends, we’re here to make your content pop and your comms sing. Catch you next time with more tools, tips, and design wins straight from the heart of the clubroom.